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Job Description:
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Job Title: Promotions & Marketing Director Stations: Market Cluster
FLSA Status: Exempt Supervisory: Yes
Promotions and Marketing Director KQXR, KTHI, KRVB, KJOT(Lotus Boise Corp)
Full-Time Position-Minimum of 40 hours per week. Salary + Benefits. Reports to General Manager.
Position Summary:
The Promotions and Marketing Director is a team leader specializing in working with an experienced sales team and program directors to generate greater revenue and ratings on our stations. We are seeking a self-motivated, high achiever with excellent communication and organizational skills.
Essential Duties and Responsibilities for Marketing Director Position:
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Work collaboratively with multiple internal and external departments on developing and implementing promotional, marketing and event concepts for the Boise Lotus 4 Station Cluster
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Represent our stations at community events and promotions.
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Work closely with Program Directors to implement on-air contesting, on-site client promotions, station events and website promotions.
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Act as liaison between the Programming and Sales Departments to develop overall station campaigns, themes, and marketing approaches.
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Enhance sales activity with creative event promotions partnering with local and national businesses utilizing station brand, on-air personalities, on air giveaways and creating compelling listener incentives.
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Provide creative influence to enhance the stations’ images and visibility within the community to attract listeners and clients.
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Manage and train staff of five+ part-time employees to execute sales and stations remote broadcasts and events.
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Day-to-day management within the Promotions Department including policies and procedures.
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Work with programming and sales to develop, manage and execute ratings and revenue generating promotions for the radio stations.
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Manage production, ticket sales, marketing in collaboration with sales/programming departments for 3-4 major station events and concerts.
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Collaborate with Program Directors and supervise market/stations contests including originating or adapting ideas, arranging prizes and listener events.
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Meet daily, weekly, and monthly deadlines.
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Assist with setting up and representing the station(s) for site appearances at various locations and events.
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Assist with coordination of required equipment and personnel between departments.
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Act as a contact between listeners and the station during events and promotions.
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Requires visits to client offices and premises.
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Required client outings to sports and other entertainment events.
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Troubleshoot issues as necessary.
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Ability to work under deadlines and in a fast-paced environment.
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Establish and maintain working relationships with local promoters and media outlets including TV, Newspaper, online publications, and local businesses.
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Write press releases and work with the local media to highlight events for our Radio Stations including the annual festivals, charity/community work as branding the stations and on-air personalities.
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Propose, Manage, and implement yearly Promotions and Marketing budget for four radio stations.
Required Knowledge, Skills, and Abilities:
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Bachelors’ degree in marketing, communications or business administration or equivalent number of years of experience with progressive management experience.
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Must be able to work flexible hours, including nights, weekends, and holidays.
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Bilingual Capabilities preferred.
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Must be a motivated and an enthusiastic self-starter who is able to work effectively in a team environment and independently.
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Strong ability to work as part of a team, demonstrate initiative and solve problems independently.
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Strong Adobe Photoshop and MS Office skills (Power Point, Excel, and Word).
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Exceptional time management and organizational skills
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Strong written and verbal communications skills
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Must be detail oriented.
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Experience in Hiring, training, and Managing staff.
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Must have a valid driver’s license and clean driving record.
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